When it comes to delivering ads to you on your Android phone, smartphone apps seem to be very smart. After you search for a certain thing like “web hosting”, all you get are web hosting ads. Again, this process repeats when you add a certain television to a cart in a website and now, you get television ads along with web hosting advertisements. It tells us that online advertisement companies are building your interest profile. Over time, they have concrete information built under your name. It is quite useful for ad publishers as they can now target us by our interests. But for users, it can be a little intimidating and sometimes frustrating. We cannot avoid ads altogether when we browse the internet. However, we can control to a certain limit, what is displayed to us if we’re using an Android phone or tablet.

Opting out of ads personalization in Android makes it possible for us users to avoid certain kind of repetitive ads. We might have searched for or looked at something online and now, we are no longer interested in it. We’d rather not have the ads follow us around with this particular thing. Also sometimes, we get the same advertisements over and over again. The goal is to avoid it. The fact is that interest-based ads are more relevant to us but sometimes it gets uninteresting. Instead of being displayed random ads, we would rather prefer to see ads that we are interested in. But at times, we just have to opt-out of ads personalization. It is very much possible in your Android phone.

Here are the easy steps that you need to follow to opt-out of ads personalization on Android:

  • Go to Android Settings.
  • Scroll down and tap on Google.
  • Tap on Ads under services.
  • Enable the Opt out of Ads personalisation slider.
  • Confirm your action.
Opt out of Ads Personalisation

Now, you will still get advertisements but they will not be based on your interests.